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CPG Marketers Distributed 305 Billion Coupons in ’12, Flat From ’11
After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media, according to NCH Marketing Services. That 305 billion...
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More Mobile Location-Based Campaigns Seen Using Geo-Fenced & Geo-Aware...
A new study from Verve Mobile [pdf] looks at trends across 2,500 mobile campaigns run on its location-based mobile ad platform in 2012, examining the different strategies taken by advertisers. The...
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Locally Engaged Mobile Consumers Generally Positive About Brand Experiences
New data released by the Location Based Marketing Association (LBMA) and Venuelabs examines location-based consumer engagement across 4 verticals, aiming to establish benchmarks for the local consumer...
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Site Visitor-to-Phone Lead Conversion Rates Vary Widely by Industry
Ifbyphone has released new industry benchmarks showing to what extent different industries capture phone leads from their websites (“call-based conversion rate”). To obtain the data, the company used...
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Radio Revenues Grew By 4% in Q4, 1% in 2012 Overall
Radio revenues edged up 1% in 2012, finishing the year at $16.5 billion, and marking the 3rd consecutive year of growth, according to [pdf] a report from the Radio Advertising Bureau (RAB). The overall...
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Hispanic Men Exert Influence on Household Shopping Decisions
Marketers ignoring Hispanic men are missing opportunities by doing so, says Mintel in new research. According to the study, 42% of Hispanic men and 55% of Hispanic fathers are the top decision maker...
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Customer Experiences Seen Improving This Year
A new study [download page] of 246 companies by the Temkin Group finds that 37% achieved an “excellent” (4%) or “good” (33%) rating on the Temkin Experience Rating scale, a 9% point increase from last...
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Easter Celebrants to Keep Spending Flat This Year
The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28, per results from a NRF...
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Restaurant Traffic Becoming Less Deal-Driven
Restaurant visits on a deal or discount decreased by 3% in the year ending in December 2012 compared to the same period a year earlier, reports the NPD Group. That marks the first year-over-year...
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Top 10 TV Ads of Q1: Only 2 Super Bowl Spots Make the List
Ace Metrix has released its list of most effective TV ads during Q1 2013, with a surprising finding: only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5. In...
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Teens Vastly Prefer Shopping In-Store to Online; Top Spending Categories Listed
More than 3 in 4 teens shop online, reports Piper Jaffray in new survey results [pdf], but they prefer to shop in-store. Asked to indicate their preference, 78% of female teens responding to the survey...
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Mobile Search: Restaurants Rule the Roost
A survey of 1,497 smartphone owners, conducted by Chadwick Martin Bailey (CMB) and SinglePlatform at Constant Contact, reveals that respondents are more likely to search for restaurants than any other...
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Few Consumers To Ditch Store Brands When The Economy Improves
94% of Americans say they will remain cautious and keep their food, beverage and household goods spending at current levels even if the economy improves, according to results from Deloitte’s “2013...
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Top-Selling New CPG Brands Revealed
In 2011-2012, only about 1 in every 10 new CPG brands – of which there were almost 1,900 – managed to to meet the “stringent, industry-recognized benchmarks of exceptional first-year sales success...
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Loyalty Trumps Promos for Many Restaurant Visitors
42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion, details The NPD Group in a new report. Even so, about one-quarter...
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Mother’s Day Spending Forecasts
Mother’s Day spending outlooks are mixed, but generally positive, according to recent reports from the NRF, IBISWorld, and Brand Keys. The NRF forecast predicts that the average consumer will spend 11%...
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Mobile Advertisers Shift Towards More Precise Geo-Targeting Techniques
58% of national brand advertising campaigns employed geo-precise targeting (including geo-fencing and geo-behavioral targeting) in Q1, according to a new report from xAd. That’s more than double the...
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2012 In-Stream Video Ad Benchmarks Show Format’s Continued Strength
PointRoll has released data [pdf] from its upcoming 2012 Benchmark Report, revealing that in-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile...
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Radio Revenues Flat in Q1
Americans might be listening to more radio, but radio’s advertising revenues aren’t going anywhere, at least for the time being. In Q1, total expenditures were flat, at $3.5 billion, according to [pdf]...
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What Do Millennials Like To Do With Their Free Time?
Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman...
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